Interpretations, experiences, observations of people, moments and life & what it gives
March 4, 2013
WWW: Web world of women
Men give love to get sex and
women give sex to get love.
This to me is the most
fundamental difference between men & women. I know we are stereotyping here
and the fundamental flaw in stereotyping is generalisation. Having said this,
stereotypes are always true enough to explain larger skews & inclinations.
Thus this fundamental difference between men & women explains a lot of their
behavioural & emotional differences. It also contextualizes the difference
in the relationship that men & women have with digital; their online time.
Men are skewed to seek utility or performance whereas women online experiences
are more emotionally satisfying. This is not to say women are not performance
driven. They are biggest multi-taskers & digital does bring efficiency in
their lives, but alongside it satisfies their emotional needs in new ways.
Digital has enabled 5 key
things for women:
Digital is a medium where
everyone has a view about everything. From socio-political issues to an
incident in friend’s life, one has a say. Because if you don’t, then how will
you be part of the most ‘liked-shared’ circle. While this may be just a medium
for expression, for women it is empowerment. It is freedom to voice your
thoughts & opinion in everything that interests you. It is where you can
find your audience much easily than in the offline world. For stay at home women,
it is where their opinion matters even in issues beyond the home. The number of
women bloggers is much more than men because of this and not merely because
women have more free time. (that’s how some men would like to see it).
Digital has opened up
opportunities to work from home. It has brought like-minded women together to
share, express, sometime revolt against commonly felt issues. This is empowerment
Often the woman that I am is
different from the woman that I had wished to be. Digital bridges this gap. It
is a means to reconnect with all my passions, hobbies, quirks, fantasies that I
had left behind.
lost my chance to be an interior designer & ended up being an HR manager
but I still keep a Pinterest board on home décor & guess what, it gets many
had to quit my travelling job at the time of my son’s birth, but now I travel
the world through my blog’.
Digital transports them to
different places, different experiences, different worlds where their online
self lives life with arms wide open. It is window shopping the world.
We don’t always wake up with
ideas or creativity, we often need inspiration. Be it fashion, beauty, décor,
food, paintings, there are ideas & inspirations for everything here. How
celeb & experts do it or how your friend is doing it, motivation can come
from anywhere. On the lighter side, please note it is ‘inspiration or
motivation’ & not stealing of ideas. At least that’s how we would like to
believe it. It is anyway a two way traffic, if you get inspired by someone, you
also have something of your own to inspire some others. This is one of the key
insights behind the success of many platforms like Pinterest, Tumblr etc.
Whether it is Sex & the
City circles of New York, the kitty parties of India or the ‘only women’
parties of middle east, women time & bonding has always meant a lot to
women. Thanks to social platforms, this sisterhood is now easily accessible
& on-demand. You can tune in & out as per your convenience. It is an
always on ‘women’s ghetto’ with your own social circle of friends. Like every
‘girls night out’ it is competitive. No wonder an average number of times a
woman changes profile picture is much more than men. And paradoxically, like every ‘girls night
out’ it also is a mutual admiration society where everyone compliments everyone
else. It is where you share your secrets, console others & gossip about
ones not present.
Like I mentioned in the very
beginning, digital has also enabled efficiency for women. From job hunting to
recipes to how to’s, the answer to many of her problems is usually just a click
away. Skype helps working moms connect with kids when out of town. A gadget is
the new baby sitter. Wardrobe management apps, online shopping, day planner
apps, homework apps, online magazines, digital has brought efficiency in different
ways. For her, this is comfort, a bit more of ‘me time’, lesser guilt for being
away & thus priceless.
This is why I say, that for
women digital is more than just a medium or performance driven utility, it is
an emotional connection where a different sentiment gets unlocked with every
If my thoughts trigger a thought of your own, do leave a comment. I love reading your thoughts.